The PAULANER Story

Challenge

Keeping the famed 300+ year old German beer in front of millions of Americans every month.

Solutions

New photography of the restaurant and brewery. PR to elevate visibility in national top food and entertainment media, TV coverage, and live events.

Results

Our media placements reached 140 million views for Oktoberfest!
One year’s placements totaled over 800 million views, with a Wall Street Journal feature and a New York Times mention by their top restaurant critic, Florence Fabricant. Reservations and event bookings increased as a result. Prost! 

“Gastfreundschaft,” says Marco Santomauro, the general manager of New York City’s Paulaner Brauhaus. The Munich brewery licenses more than 30 locations around the world, including 22 in China and six in Russia.

“This one word describes a feeling as well as a place,” says Santomauro, who was born in Munich and worked for the brewery for 23 years. “It’s cozy, homey, but also means being surrounded by good people that you like. Every place tries to achieve this welcoming feel.”

— Marco Santomauro, GM, Paulaner on Bowery
    CNN: Best German bars around the world