The JAMP Story
Challenge
A couture accessories collection, JAMP, designed by Jade Dressler and Mare McClellan, was hand-made from non-precious materials like twine, sequins and paint, and the earth element designs were abstract and artful. How would the higher-end style arbiters, used to diamonds and gold, react?
Solutions
They loved it!
Results
The collection sold internationally at stores such as Henri Bendels, Joyce in Hong Kong, and Saks Fifth Avenue; appeared in media such as Vogue, Elle, and WWD, and was worn by legends such as Helena Christensen and Naomi Campbell and graced the couture runway presentations of Bill Blass, Mary McFadden and Oscar de la Renta.
“The rule is that you must break the rules to get Mr. Big’s attention, and sometimes that means playing dirty. Let me explain… I was a jewelry designer, and the aim was to connect our earthy, goddess jewels to couture designers. Based on an actual dream, in order to make an impression for our first appointment with Bill Blass, we filled a suitcase with actual dirt to present and pull our jewels from.
Bill Blass was a little shocked at first, then clearly amused. He said yes and commissioned our jewels and shawls for his runways which put us on the map. The runways of couture designers Oscar de la Renta and Mary McFadden were next. Bigger things, like international reps, media, and sales followed.” — Jade Dressler