The MOOD BARS Story
Challenge
Invented by a psychiatrist wanting to help patients function and balance their energy holistically, Dr. Carly Snyder worked with top experts and formulated an organic energy bar beginning with three “moods”: AWAKEN, NOURISH and SOOTHE, so that anyone can learn to regulate and enhance their moods, and thus raise their emotional intelligence.
Solutions
Conceptualized Instagram and PR campaigns. We placed bars in swag bags at high profile events in the Hamptons, Cape Cod and for philanthropic causes such as New York Women in Film and Television, Mickey Boardman’s Charity Sale and St. Jude Hope in the Hamptons.
We garnered testimonials from top doctors and made introductions to sales outlets.
Results
We created opportunities for MOOD BARS to be featured in digital, print, online and social media resulting in five-million media impressions in six months.
