ABOUT JADE DRESSLER

Overview

Artist, curator, creative director, illustrator and producer Jade Dressler is founder of her New York City-based creative agency, enhancing niche, mass luxury and pop-culture lifestyle brands with events, PR, creative content, social media, and experience enhancements globally. Her initiatives, Green Provocateur and Slow Luxury, produce award-winning temporary art installations and experiences in urban and wild landscapes.

Bio

For over thirty years, creative director, Jade Dressler’s philosophy and visionary facility with artists, brands, entrepreneurs, and lifestyle innovators not only result in fulfilling their dreams (exciting enough!)… the true gift is that the work together places new alternative messages and trends into the world that move culture, business, and lifestyles forward. From walking a confluence of red carpets and couture runways to appearing on stages and screens of television featured in major retail stores and all types of media; through the agency’s introductions, cultivation, and connections; her clients have solidified their mark and their architecture of success in the world with Jade’s vision and connections.

Way back in the 80’s Jade was a Designer. After a first-year scholarship and a BFA from Moore College of Art, immersion in art and architecture studies at Parsons Paris and months in Siena, Italy with Villanova University, Jade began her career as a retail store designer for Macy’s. In addition to concepting and designing window and fashion presentations, she led major renovations for three stores and numerous private label in-store shops, many rolled out as prototypes across the retail giant.

This love of brand message, style, design, and work with materials led to the co-design of a collection of couture jewelry and accessories collection, called JAMP. Jade worked closely with legendary designers, Bill Blass, Mary McFadden and Oscar de la Renta for specially-commissioned designs for their runways. The nature-inspired collection was picked up by Henri Bendels; Saks Fifth Avenue; Martha; Ron Herman; the famed Charivari and internationally, by stores such as Joyce in Hong Kong and Creeds, through reps based in New York, Miami and Paris. JAMP was featured in media such as Accessories, Details, Elle, Marie Claire, New York Times, Vogue, W, and WWD; styled by Stephan Gan; photographed by Sheila Metzner; and was worn by music legends such as Heart and Nina Hagen, and models such as Helena Christensen, Iman, Stella Tennant, and Naomi Campbell, among many others.

The 90’s to 00’s built her chops as a Marketing Director. Prior to opening her own agency, Jade was the global marketing and creative director for Gemini International, the legendary sound equipment that birthed hip-hop through Kool Herc’s first experiments in Cedar Park in the South Bronx and the decks and turntables that virtually every DJ worldwide begins spinning on. At Gemini, she directed advertising, branding, marketing, and public relations for France, Germany, South America, Spain and the US.

As marketing director, product and clothing designer for Blue Fish, one of the first lines of organic clothing and a member of Social Venture Network and Businesses For Social Responsibility in the 1990’s, Jade was at the forefront of sustainable business practices and green product development that many are just discovering today. Blue Fish sold at Nordstroms and 400 other stores in addition to five of its own stores in New York, Austin, Westport, Santa Fe, Taos, and Frenchtown, NJ. As a creative marketing director for Blue Fish clothing, her work with artists included the interior design of retail stores. Jade also designed clothing and product collections, directed media and event plans, catalogs, events, advertising, videos and socially conscious partnerships, including a program in Africa with Aid To Artisans. Jade was also honored to be part of the DPO team for the company, whose board members included famed sustainability pioneers Ben Cohen of Ben & Jerry’s and Gary Hirschberg of Stonyfield Farms. (She also printed PJ’s for Cher and styled the company’s People magazine feature.)

Hit 2000 and become a PR Director. Hired by agencies, and in the founding of her own agency, Jade has been engaged in creative and PR strategy for major brands such as American Express Publishing; Aveda; Anne Cole Swim; Benjamin Moore; Design Within Reach; Food & Wine; Hachette Filipacchi; Louis Vuitton Car Classic; Luxottica eyewear brands including Bvlgari, Chanel, and Prada; Lenscrafters; Metropolitan Home; Speedo; and Sunglass Hut among others.

2004, Jade Dressler is founded.

PR, Events + Thought Leadership.

Jade has curated and designed programming, social media, events and press for diverse lifestyle events. Examples range from the full roster of communications and events at The New York School of Interior Design to events for trade shows, such as International Art Expo, Natural Product Expos and BOOMSPDESIGN, the São Paulo, Brazil-based international design conference, where she was also invited to speak about her Milan Green Provocateur project joining a roster of notables such as Karim Rashid, Chad Oppenheim and Dror.

Film + Festivals.

Jade has led marketing and PR for events such as Hamptons Film Festival; Global Peace Film Festival; Staten Island Film Festival; the Albie Awards with Maysles Documentary Center; and production of an industry tribute dinner event in honor of Marcie Bloom for Sony Pictures Classics at the Wolffer Estate Vineyard during the Hamptons Film Festival. The agency has designed the branding and platform for Evotion Media, pioneer of blockchain technology in film and entertainment.

Art + Luxury.

Jade has curated and produced industry trend panels for ICFF (International Contemporary Furniture Fair); The Luxury Marketing Council and The Core Club, with Marc Hruschka, President and CEO of Chopard and other luxury brands as panelists. She was invited to design a pop-up shop and narrate commentary for a fashion show at The University of Arizona Museum of Art for their annual gala. During Frieze NY 2012, Jade was invited to curate a panel of experts on the New Aesthetic with Kiwi Arts during their exhibition of early work by Andy Warhol and Robert Indiana and publicized the launch of Andy Warhol x Flavor Paper Collection in collaboration with The Andy Warhol Foundation.

Fashion + Style.

In addition to styling numerous personalities for major media appearances, Jade also designed, presented and moderated the first Slow Luxury Round Table in partnership with Textiles Scotland and the 5-star Gleneagles Resort in Scotland, featuring the country’s heritage luxury brands like Fraser Balgowan, the sustainable luxury bag collection and travel experience from the Scottish Highlands with top US journalists. Slow Luxury pop up shops at Cornelia Spa at the Surrey and Ornare showroom in NYC featured designers and artisans.

In fashion, the agency introduced the chic, 100-year old Austrian hat company, Mühlbauer, to the US via Bergdorf Goodman. Fashion clients have included Susan Tabak, CHIC IN PARIS author and blogger; Jenny Gering, stylist and costume designer for The Americans TV series; accessory designers with The Austrian Trade Commission; celebrity hair stylist Marco Maranghello; and the UN’s Fashion-4-Development.

Luxury + Hospitality.

In partnership with Milan-based Alcos Comunicazione, Jade has directed the US publicity for Baglioni Hotels in London, Florence, Milan, Rome and Venice as well as for Mandarin Oriental (CastaDiva), the newest 5-star resort in Lake Como, Italy in one hundred years. Jade has orchestrated industry events, media introductions and press trips with Gleneagles Hotel in Perthshire, Scotland; Brazil’s wireless beach resort retreat, Picinguaba; and the redesign openings of the Rubell Family’s The Lord Baltimore Hotel, The Albion in Miami Beach, and the Capitol Skyline in D.C. with her client, interior designer Scott Sanders.

Culinary + Wellness.

Jade’s PR helped orchestrate firsts like Food & Wine’s first issue covering cocktail chefs to the NYC introduction of baijiu, the Chinese liquor. PR for culinary personalities and venues includes Orson Salicetti; Daniel Boulud’s Five Leaf Cuisine; Pamela Morgan Lifestyle; Shelley Lewis with Sacred Space NY; and Paulaner Brewery. Jade connected “America’s Gut Doctor,” Dr. Vincent Pedre, with David Bouley’s Chef And The Doctor series and mindbodygreen; put Dr. Renee Clauselle, child psychologist, on TV; launched MOOD BARS with energy bar founder Dr. Carly Snyder, psychiatrist; designed branding for Danielle Pashko, nutritionist and health coach and for Alaine Portner, psychic medium.

Film + TV.

Jade has directed brand video and TV segments for all her consumer and B2B clients, including a body of work produced together with little marvin, producer and director of the TV series, Them. The work included runway coverage and designer interviews for a 3-part series on Paris fashion week covering Chanel; Chopard; Lanvin; Louis Vuitton; and Nina Ricci and on location filming, including features in Paris’s Hotel de Crillon and Versailles. For television, together they produced an original segment for The Sundance Channel’s The Good Fight series, and edited and promoted the book Ghetto Plainsman, which will star Whoopi Goldberg. Jade’s concept for a show based on Collin Abraham, the floral designer for former President Obama and Beyoncé/Jay Z, was greenlit as a pilot for HGTV.

Music.

Jade led the PR campaign for Elliott Wilson, EIC of the hip-hop bible, XXL magazine; Ego Trip and their Race-O-Rama VH1 special; she has produced artist videos and a DJ instructional video series as a promotional tool for Warner Brothers. Her eye for artist brand messaging can be seen in the styling of videos for dance pop singer, Consuelo Vanderbilt Costin, for her chart-topping music videos, Here We Go, at #15; and Body Needs, which broke Billboard’s Top 5.

Designer + Curator.

As a curator under the Green Provocateur name, Jade Dressler has a habit of spawning large-scale art interventions in far-flung locales to highlight the balance of urban and nature. Projects include the CODA award-winning Portal do Sul by Pasha on 10,000 acres of wild mountain terrain of Fazenda Catucaba, a former coffee plantation turned wireless luxury resort in Brazil. The project shares the site with homes by Brazil’s most notable architects, Márcio Kogan and Lair Reis, from studio mk27; land art by the Campana Brothers, and even an oca, the traditional space of the indigenous Mehinako tribe.

Jade’s Green Provocateur urban art intervention that transformed a staircase into a visual forest in Garibaldi train station in Milan during Salone 2011 was covered by global media. Installation art and sculpture experience projects have also been realized in the US via urban public spaces such as New York City’s Union Square and Bryant Park.

Heroes + Representation.

Jade often represents artists in a business development capacity, for clients such as Paris-based Claude Serieux, DJ and sound designer for The Gotan Project, Lou Doillon, and others, and Milan-based Vanity Fair photographer, Orlando Salmeri. She has designed branding, events and public relations for a wide range of personality and entertainment clients, including American heroes and heroines from Michael Phelps and Amanda Beard of the United States Olympic Swim Team to Freck Vreeland, Diana Vreeland’s son, former US Ambassador and CIA spy.

Media for Media.

Jade has written and produced original programming, content and press coverage for media brands such as Car & Driver; Elle; Food & Wine; Metropolitan Home; New York; Surface; Twist; Vogue; and XXL, as well as n-tv Premiere Lounge documentaries airing in Germany, Switzerland and Austria. Jade has produced the blog and social media platform for the New York School of Interior Design; interviews new members for NYWIFT (New York Women in Film + Television); and writes on art, green, and community for Metropolis magazine and DesignObserver, along with her blog, The Jade Dress.